国际品牌营销策划(Brands and Marketing 品牌和营销)

#暑期创作大赛#Abrandisaname,term,design,symbolorotherfeaturethatdistinguishesoneseller'sproductsfromthoseofothers

Brands and Marketing 品牌和营销

#暑期创作大赛# A brand is a name, term, design, symbol or other feature that distinguishes one seller's products from those of others. Brands are used in business, marketing, and advertising. Effective branding can result in higher sales of not only one product, but of other products associated with that brand.

A brand can therefore become one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management.

品牌是一个名称、术语、设计、符号或其他特征，使一个销售者的产品区别于其他人的产品。品牌被用于商业、营销和广告。有效的品牌推广不仅能提高一种产品的销量，还能提高与该品牌相关的其他产品的销量。

因此，品牌可以成为广告主题中最有价值的元素之一，因为它展示了品牌所有者能够在市场上提供什么。创造和维护品牌的艺术被称为品牌管理。