Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, (2007)
Kundenerlebnis als Wettbewerbsvorteil, (2004), co-authored with Marc Mangold
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers, (2003)
There's No Business That's Not Show Business: Marketing in an Experience Culture, (2003), co-authored with David L. Rogers and Karen Vrotsos
Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity, (2001), co-authored with Laura Brown
Experiential Marketing: How to Get Companies to Sense, Feel, Think, Act, and Relate to Your Company and Brands, (1999)
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image, (1997), co-authored with Alex Simonson
