杰弗里·摩尔的 Geoffrey Moore著作

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杰弗里·摩尔的 Geoffrey Moore著作

1、Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999) - ISBN 0-06-051712-3

2、Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995) revised as Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004) - ISBN 0-88730-824-4

3、The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998) revised as The Gorilla Game : Picking Winners in High Technology (1999)

4、Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000), revised as Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002)

5、Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005)

发布于 2023-01-03 17:34

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