社会化媒体营销策划，新传考研热词打卡DAY106:社会化媒体营销｜SMM【新传考研必会概念】

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在互联网行业，SMM是社会化媒体营销。SMM的全称 Media 。社会化媒体营销是利用社会化网络，在线社区，博客，百科或者其他互联网协作平台媒体来进行营销社会化媒体营销策划，公共关系和客户服务维护开拓的一种方式。一般社会化媒体营销工具包括、博客、、、和等。在网络营销中，社会化媒体主要是指一个具有网络性质的综合站点，而它们的内容都是由用户自愿提供的社会化媒体营销策划，而不是直接的雇佣关系。

社会化营销的三个重要层面

1、创建大量的有价值的新闻事件，视频，博客来吸引关注，并且自然成为了病毒性内容。病毒性传播不是通过购买广告位，而是用户自发传播。

2、建立多种渠道让公司品牌的粉丝或者公司能够以多种方式来推广自己（双向的），比如，，等。

3、开展对话。社会化媒体营销不是全部都是由企业控制，他允许用户参与和对话。一个设计糟糕的社会化媒体活动可能会产品适得其反的作用。社会化媒体营销必须要全员参与并且尊重用户。

SMM

The of Cost – to other forms of media is very . It is free to on all of the above and free to make to , who will share the with other of the media and the word. There are also paid to reach the media .

for ad , for , such as the to that a . the – allow the to the and with .

The of Time – The main with from a is that it can be time-. media are not one-shot ; they need to be over time. While big such as Dell, , and HP have been using this type of , they have the kinds of that allow them to x of staff to and media , that a lot of small don’t have.

on media doesn’t work – using want to sell their or of . But as on media would, in most cases, their or even get them out of the they’re to , need to use more forms of on media. To use , have to be as of the media , to with other . Risks – Given the of media, must be aware of the risks.

A by a , ex-, or ( true or false) can the of a . If a to take of a the can be . Even a can turn into a . For , in 2012 tried to with the media by a tweet under the “#” – by such as in or being for food after at ‘s..

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