奥美广告品牌公司(奥美与上海广告25年后分道扬镳，奥美中国全资独立)

WPP宣布其下属运营子公司奥美营销传播有限公司正式从上海广告有限公司收购剩余股份获得现有的两家合资公司的所有权。这一收购意味着奥美集团剩余股份中的25%和15%将分别归属于上海奥美广告有限公司和上海奥美商务咨询有限公司。

奥美与上海广告25年后分道扬镳，奥美中国全资独立

WPP宣布其下属运营子公司奥美营销传播有限公司正式从上海广告有限公司收购剩余股份获得现有的两家合资公司的所有权。

这一收购意味着奥美集团剩余股份中的25%和15%将分别归属于上海奥美广告有限公司和上海奥美商务咨询有限公司。

上海奥美广告有限公司成立于1991年，现在中国约有520名员工。这是一家专注于广告策略、设计和制作的代理公司，服务的品牌客户有百胜餐饮、联合利华、飞利浦、雀巢和可口可乐。截止到2015年底，上海奥美广告的年净利润约为6.33亿，同期净资产约为4.66亿。

上海奥美商务咨询有限公司成立于1997年，是一家领先的传播与公关咨询代理公司。该司拥有450名员工，截止到2015年底的年净利润约为5.76亿，同期净资产约为4.17亿，服务的品牌客户有雀巢、IHG、UPS和联想。

此次收购充分展示了WPP集团的发展策略以及投资重要市场及区域的信心。当前，WPP集团大中华区的运营公司及分公司创造的总收入约合16亿美元，总员工数约14,000人。

WPP announces that its operating company Ogilvy & Mather Marketing Communications Limited (O&M) has agreed to acquire full ownership of two existing Chinese joint ventures from Shanghai Advertising Limited（上海广告有限公司）.

The acquisition will see O&M take up the remaining 25% and 15% stakes in Shanghai Ogilvy & Mather Advertising Ltd （上海奥美广告有限公司）and Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd（上海奥美商务咨询有限公司） respectively.

Shanghai Ogilvy & Mather Advertising was founded in 1991 and employs around 520 people in China. The agency specialises in advertising strategy, design and production with key clients including YUM! Brands, Unilever, Philips, Nestlé and Coca-Cola. Shanghai Ogilvy & Mather Advertising’s gross revenues for the year ending 2015 were RMB 633.2 million with gross assets of RMB 466.3 million as of the same period.

Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd was founded in 1997 and is a leading agency in communications and public affairs consulting. The agency employs 450 people and revenues for the year ending 2015 were RMB 575.8 million with gross assets of RMB 416.9 million as of the same period. Clients include Nestlé, IHG, UPS and Lenovo.

The acquisition demonstrates WPP’s strategy and commitment to investing in important markets and sectors. Collectively, WPP companies (including associates) in Greater China generate revenues of US$1.6 billion and employ 14,000 people.